Get HubSpot analytics in plain language. Connect HubSpot to Ronja in four steps. Once connected, Ronja maps your contacts, companies, deals, lists, and engagement history into a governed analytics layer. Then anyone can ask sales and marketing questions and get answers traced back to the underlying records. No exports, no spreadsheets, no data engineering.
See HubSpot analytics with Ronja in action
Watch Ronja build a connector to HubSpot CRM and Mixpanel for product analytics, then identify which deals are most likely to convert from freemium into enterprise agreements.
How to analyze HubSpot data with Ronja
The full setup takes most teams under five minutes. No middleware, no CSV exports, no IT ticket required.
Step 1: Connect HubSpot to Ronja
Just ask Ronja to connect to HubSpot. Ronja opens HubSpot's authorization screen, you grant access on the HubSpot side, and Ronja stores the connection. That's it. Ronja then analyzes the data available in HubSpot and saves the integration for future analysis. No API key or private app token to manage.
Step 2: Let Ronja map your CRM data
Ronja's agents automatically map your contacts, companies, deals, pipelines, lists, owners, and engagement history into structured tables. You don't define a schema. The platform recognizes HubSpot's standard CRM model and your custom objects, and organizes them for analysis. Incremental sync keeps the data fresh.
Step 3: Ask your first question in plain language
With your data mapped, ask anything. "What's our conversion rate from Lead to Customer by lead source this quarter?" "Which deals have been stuck in the same stage for more than 30 days?" Ronja runs the query against the mapped tables and shows exactly which HubSpot records the answer came from. Every number traces to source.
Step 4: Combine HubSpot with the rest of your stack
HubSpot alone gives you sales and marketing analytics. HubSpot combined with Fortnox or Visma accounting, Monitor ERP, or your finance and operations data is transformative. Ronja unifies all your sources into a single governed layer, so you can finally answer questions like "show invoiced revenue by HubSpot lead source" or "which deals closed fastest by industry segment" in a single query.
Just ask
Questions you can answer with HubSpot data
Ask in plain language. Get answers traced to source. No analysts, no dashboards, no waiting.
What HubSpot data Ronja maps
When you connect HubSpot, Ronja's agents map the following data into its governed analytics layer:
- Contacts: email, name, company, job title, lifecycle stage, lead status, analytics source
- Companies: name, domain, industry, size, revenue, owner, associated contacts and deals
- Deals: name, amount, stage, pipeline, close date, probability, forecast, owner, source
- Lists: static and dynamic contact lists with membership
- Engagements: notes, calls, emails, and meetings logged on contact timelines
- Owners and Tickets: sales rep records and ticketing data when present
Key takeaways
- The HubSpot connector is available now for all Ronja customers
- Setup takes most teams under five minutes, with no code or middleware
- Ronja maps your CRM data automatically, including custom objects
- Combines with Fortnox, Visma, Monitor ERP, and 100+ other sources for cross-system revenue analytics
- All answers trace back to the underlying HubSpot records
Frequently asked questions
How long does it take to connect HubSpot to Ronja?
Before you start: you need admin rights in your HubSpot portal to grant authorization (or a HubSpot admin to complete it). Most customers then complete the connection in under five minutes. Just ask Ronja to connect to HubSpot. Ronja opens HubSpot's consent screen, you grant access, and Ronja starts mapping your CRM data immediately.
What HubSpot data does Ronja have access to?
Ronja reads contacts, companies, deals, lists, engagements, owners, and tickets. Custom objects are recognized automatically. Access is scoped to whichever HubSpot portal the connecting user has rights to.
Do I need a developer or data engineer to use this?
No. You ask Ronja to connect, complete HubSpot's consent screen, and that's it. No code, no middleware. Once connected, business users ask questions in plain language and get answers in seconds.
Can I combine HubSpot data with Fortnox, Visma, or Monitor ERP?
Yes. Combining HubSpot CRM with Fortnox or Visma invoicing data is one of the most common Ronja use cases. You can ask cross-system questions like "show invoiced revenue by HubSpot lead source this quarter" and get a unified answer with every number traced to source.
Does Ronja modify any data in HubSpot?
No. The connector reads data into Ronja's own governed analytics layer. Your HubSpot records remain unchanged.
How much does the HubSpot connector cost?
The HubSpot connector is available to all Ronja customers. See the pricing page for plan details.